Ren Media
+44 208 4468853
Ren Media
+44 208 4468853
Published on 23rd February 2010
Top 10 reasons why your business should use Chinese social media.
We're sure that by now, we don't need to tell you how important social media is. What we do need to tell you is that Chinese social media is more important than you think.
If you're in an industry that markets to the Chinese; whether it's consumers, tourists, business to business or the public sector, you could be missing out on a huge potential audience.
Here are our top 10 reasons to use Chinese social media:
1) China has about 400 million internet users. Never mind all the Chinese speakers that live in other countries.
2) 92% of Chinese netizens use Social Media. source
3) Every social media user owns on average 2.78 social media accounts source
4) "But, we already use Twitter." Newsflash! The Chinese government doesn't like Twitter, and blocks it. Good luck marketing yourself in China if that's your only strategy.
5) "We've got a Facebook Page" Also blocked.
6) Oh and by the way, you thought Facebook was big? QQ has one billion registered accounts and 500 million monthly active users. source
7) 233 million mobile internet users source
8) About 50 Million outbound tourists travelled out of China last year. 7/10 Chinese Travellers use the internet to source information about their destination.
9) 50% of netizens blog.
10) "I'm already ranked on Google." Heard of Baidu? It beats Google hands down in China. Last year's earnings were a 42% improvement on 2008 and it has at least a 75% market share.
Thomas Morffew said:
Thanks for the comment Gary. Sina Weibo (t.sina.com.cn), and douban.com are my current favourites. You should also consider renren.com and kaixin001.com
Contribution made 07/04/2010 10:01
GaryKnows.com said:
Ok, great top 10... BUT what are the TOP China Social Media sites I should join?
Contribution made 02/04/2010 5:56