News/blog.

The number of Chinese Internet users has more than tripled to about 387 million since 2005, and Chinese consumers are enthusiastic users of social media, particularly discussion boards (‘BBS’), social networks, video sharing and online games.

China has large private firms and branches of major foreign consumer products firms that are aggressive users of social media for marketing and communication. By comparison, large state-owned firms have adopted social media very slowly.

China Mobile, which is busy promoting its new 3G services, is the most aggressive at using the Internet as a marketing tool. However, it tends to use its own website and is even constructing its own social network for customers.

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