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China Advertising Spend Increases

Couple of articles caught our eye this week. 

From www.pacificepoch.com

 

Beijing-based social networking service (SNS) site Kaixin001.com recorded sales revenue exceeding RMB 100 million in the first half of 2010, with advertising accounting for 80% of the site's total revenue, Oriental Morning Post reported August 5 citing Kaixin001.com statistics. The site has recorded a total of 86 million registered users and around 25 million average users per day, according to the report.


Previous reports said Kaixin001.com had recorded RMB 34.48 million in advertising revenues and 53.45 million registered users by September, 2009.

 

And from www.campaignasia.com

 

 

BEIJING – Advertising expenditure has grown 17 per cent to US$41 billion in the first half of the year for China, according to CTR Market Research.

The growth percentage for the first six months is the highest in four years. Based on that, CTR has adjusted its estimated growth rate for 2010 from 10 to 13 per cent following a prediction earlier this year.

 

 

Good times for China advertising indeed. 

 

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