Ren Media
Ren Media
Published on 10th March 2010
People in the 60 largest cities in China spend around 70 percent of their leisure time on the Internet.
In smaller towns, the corresponding number is 50 percent.
One in five consumers between the ages of 18 and 44 won’t purchase a product or service without first researching it on the Internet.
Online advertising has been growing at between 20 and 30 percent a year—twice the print media’s growth rate—and the market was around $3 billion (20 billion renminbi) in size last year.
Companies that create microsites or stage online events usually find that consumers in China respond enthusiastically by posting comments, pictures, and videos. For instance, Nokia staged an online concert in partnership with Youku, a leading video content site, and tied up with Tudou, another online video site, to conduct a quiz that gave visitors a chance to win 1 million renminbi. In both cases, millions of users accessed the content over Nokia handhelds.
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