Ren Media
+44 208 4468853
Ren Media
+44 208 4468853
Published on 15th March 2010
Chinese Social Media for Hotels: Part Two
OK, so in Part One we found that Facebook, Youtube and Twitter are blocked in China.
We also know that China is shaping up to be the world's most important outbound travel market.
So what can we do to engage with them?
First we'll look at China's two biggest Video-Sharing sites. Youku.com and Tudou.com
Youku.com
Youku (优酷) was ranked #1 in the Chinese Internet video sector in January 2010. Users can upload videos of any length and it's library includes many full length, popular films and TV episodes from the West as well as Chinese content. It's main rival is Tudou.com
Find out more here
Tudou.com:
Tudou (土豆网) is a video-sharing site and competes directly with Youku.com. Like Youku, users can upload videos of any length. Tudou serves over 100 million videos each day with more than 40,000 new videos published daily.
Find out more here
Both of these sites operate in a similar way to Youtube. Create a channel and upload your video. Obviously both sites are Chinese language, so you'll need someone with Chinese skills.
Consider adding a Chinese language voiceover to your video, or at the least, subtitles. Also you're going to have to consider what your audience wants to see. What does your Hotel offer them?
For example:
Over 92% of Chinese Tourists Prefer to Stay in Hotels that Provide Chinese Language Television Programs.
Chinese Tourists prefer friendly and responsive Hotels.
In Part Three we'll look at Social Networking sites.
Ren Media said:
Been a bit busy recently Hayley! We'll get around to it!
Contribution made 01/07/2010 11:42
hayley mitchell said:
where is part 3 of this piece? i am dying to read it and cant find it.
Contribution made 17/06/2010 16:13