News/blog.

"I want to see us in the top five destinations in the world. But that means being much more competitive internationally. Take Chinese tourists, for example.

We’re their 22nd most popular destination. But Germany is forecast to break into their top ten. Why can’t we?

Currently we only have 0.5 per cent of the market share of Chinese tourists. If we could increase that to just 2.5 per cent this could add over half a billion pounds of spending to our economy and some sources suggest this could mean as many as 10,000 new jobs. "

It's a great idea and certainly Chinese outbound tourism is a huge growth area. But how can UK businesses tap into this market?

The answer is simple. The UK needs to ENGAGE Chinese tourists. The tools are out there.

As we've said before, 420 million Chinese use the internet, and that's a figure growing all the time. More than 90% of those netizens use Social Media.

But in China, Social Media doesn't mean Facebook, Twitter and Youtube.

All those sites are blocked.

To reach the Chinese market, you need to use the sites they use. Sites like RenRen, Kaixin001, Sina WeiBo and Douban.

Time to expand your ideas.

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