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Forever Chinese Brands

Liked this article about the "rise back into the limelight" of traditional Chinese brands Forever C, Feiyue and Warrior.

 

"Chinese netizens went virtually wild on Douban.com -- a popular online creative site -- when Forever, Shanghai’s legendary bike brand, announced the launch of the latest model, Forever C. The news about Forever C coincided with tidings from Jerry Tian, the owner of Shanghai sneaker shop Culture Matters, that Feiyue and Warrior sneakers -- supposedly based on the shoes worn by the Shaolin monks -- will be at an upcoming European fashion week."

 

Interesting that Douban (one of our favourite Chinese SNS) was chosen as the place to congregate, for fans of Forever C (The group attracted over 1,500 members in its first 10 days. )

 

Full article at CNNGO.com

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