Ren Media
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Ren Media
+44 208 4468853
Published on 9th March 2010
Found a nice article over at www.digitalchinaguide.com about the future direction of Chinese social media.
Just a few early Sunday morning thoughts on the not-to-distant future of social media in China.
1) Social media will predominate the digital landscape in China.
2) Digital becomes a gateway into and across the Chinese social media networks.
3) Digital will be measured by its effectiveness to influence, contribute, and add value to social media.
4) All leading brands will adopt a Chinese social media strategy or they will lose relevance.
5) All agencies will build dedicated Chinese social media teams.
6) Social media will become the nexus for most digital strategies.
7) Social media will not be seen as a tactical or executional issue but a primary strategic issue.
Erwin said:
Hey Thomas, your link isn't working, but I suppose if you summarized the article, that's all we need. :) Please add me to your Linked in. erwin.sennett.wu gmail Thanks, Erwin Resonance China
Contribution made 07/04/2010 5:49