News/blog.

Earlier this week it was revealed that Tencent had acquired Comsenz.com, development company of the most popular Chinese BBS system, Discuz.net. With 80% of Chinese sites running BBS and 70% of these BBSs built on the Discuz system, Tencent is now connected with millions of local site owners which are in fact the core group of Chinese web market.

via @ Mobinode

An interesting sidenote, Edelman Digital APAC have recently revealed in an August report that social media networking has overtaken BBS in shaping online buzz (where technology brands are concerned). Brands have been leveraging SNS platforms such as Sina Weibo, Kaixin 001 and RenRen.com to engage and build outreach with consumers.

A number of technology brands shaped their online marketing around the 2010 FIFA World Cup which helped drive social media traffic this quarter. It will be interesting to see going forward whether or not SNS will be able to continue its marketing buzz lead over BBS.

via @ Edelman Digital

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