News/blog.

If you're in an industry that markets to the Chinese; whether it's consumers, tourists, business to business or the public sector, you could be missing out on a huge potential audience.

Here are our top 10 reasons to use Chinese social media:

1) China has about 420 million internet users. Never mind all the Chinese speakers that live in other countries.

2) 92% of Chinese netizens use Social Media. source

3) Every social media user owns on average 2.78 social media accountssource

4) "But, we already use Twitter." Newsflash! The Chinese government doesn't like Twitter, and blocks it. Good luck marketing yourself in China if that's your only strategy.

5) "We've got a Facebook Page" Also blocked.

6) Oh and by the way, you thought Facebook was big? QQ has one billion registered accounts and more than 600 million active users. source

7) 277 million mobile internet users source

8) About 50 Million outbound tourists travelled out of China last year. 7/10 Chinese Travellers use the internet to source information about their destination.

9) 50% of netizens blog.

10) 142 million shop online. Source

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