Published on 8th September 2010
“Ushi means ‘outstanding professionals’ in Chinese, with a double meaning of ‘competitive advantange’.
It is invitation only, so I got introduced by one of my LinkedIn buddies and joined Ushi.cn. I have been wondering lately whether this will be one field again on the Internet that a Chinese company will beat foreign parties as well. Think of Google losing from Baidu and Ebay from Taobao.com. Does Ushi.cn has the right strategy and features to be the number 1 social networking site in China and beat LinkedIn.com? Lets have a closer look
Their mission is simple: to become the #1 networking site for professionals in China. In a 1.6 billion crowded country where people generally will not do business with you after building a genuine relationship during several dinners and drinks, called ‘Guanxi’ in China, the market potential is huge. We already had the Facebooks of China such as Renren.com and Kaixin001.com and the MSN Messenger of China, QQ but no similar site for LinkedIn.com.
Right now, Ushi.cn has the functionalities of the earlier versions of LinkedIn. But they are yet 6 months online now, so I am sure they are working on a new release with more cool features as we speak.”
Full Article at China Brand Guru
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